172%
Traffic Growth
year-over-year organic visitors
52%
Organic Search Share
#1 acquisition channel
~50/year
Qualified Leads
via multi-step assessment form
#1
Blog Ranking
Google featured snippet
The challenge
Jena Maxwell runs a family law practice focused on collaborative divorce and alternative dispute resolution in the Seattle area. When we first talked, her website wasn't doing anything for her business. It didn't reflect how she actually works, it wasn't connecting with the people searching for help, and it wasn't generating leads. She didn't need a visual refresh — she needed a site that could actually work as a marketing tool.
The approach
I started with a discovery session to understand her practice, her ideal clients, and what makes her approach different. Family law is a space where people are searching at some of the most stressful moments of their lives — the site needed to build trust fast while making it easy to take the next step.
The strategy had two layers: a clean, service-organized website that clearly communicated what Jena offers, and a content strategy targeting the specific legal questions her prospective clients are actually Googling. Not generic legal advice — specific, Washington State–focused content addressing real situations.
I built the site from scratch with structured service pages covering each practice area, a multi-step assessment form designed to qualify leads, an ongoing blog strategy targeting high-intent search queries, and SEO architecture from the ground up.
The site launched as a complete platform — service pages, attorney profile, process explanations, and the first wave of blog content. The real value has been the ongoing partnership: monthly SEO monitoring, content strategy based on search data, and continuous blog creation targeting opportunities as they emerge.
The results
Before the site, Jena's practice was invisible online. 26 months later, organic search drives more than half her traffic — no ad spend, just content doing its job. Year-over-year visitor growth hit 172%.
The blog strategy produced standout results. One post ranks #1 in Google with a featured snippet, bringing in a steady stream of people searching for exactly the kind of help Jena provides.
The multi-step assessment form generates roughly 50 qualified leads a year. Not casual inquiries — people who've already described their situation in detail before Jena ever picks up the phone.
Want results like these?
Let's start with a conversation about your business and what you need.