265%
Traffic Growth
year-over-year organic visitors
52%
Organic Search Share
#1 acquisition channel
70+
Qualified Leads
/year via multi-step assessment form
228
Keyword Rankings
tracked positions across Google Search
The challenge
When Jena Maxwell first reached out, her family law practice was running almost entirely on referrals. Her website existed — it just wasn't doing anything. It didn't reflect how she actually works, it wasn't connecting with the people searching for help, and it wasn't generating leads. She didn't need a visual refresh. She needed a site that could work as a marketing tool.
The approach
Family law is a space where people are searching at some of the most stressful moments of their lives. The site needed to build trust fast — and make it easy to take the next step before that window closed.
That shaped every decision. The service pages were organized around how clients think about their situation, not how attorneys categorize practice areas. The content strategy was built around the specific questions Jena's prospective clients are actually typing into Google — not generic legal advice, but Washington State-specific answers to real situations. People searching those questions aren't browsing. They need help and they're trying to figure out who to call.
The multi-step assessment form came from the same thinking. Most contact forms generate noise. A form that asks someone to describe their situation in detail before they hit send does two things: it qualifies leads before Jena ever picks up the phone, and it signals to the right clients that this practice takes them seriously.
The site launched with service pages, attorney profile, process explanations, and the first wave of blog content already live. The real work has been the ongoing partnership since — monthly SEO monitoring, content strategy driven by search data, and continuous blog creation targeting opportunities as they emerge.
The results
Before the site, Jena's practice was effectively invisible online. Two years later, organic search drives more than half her traffic — no paid ads, no campaigns, just content doing its job.
The blog strategy produced results worth noting on their own. One post ranks #1 in Google with a featured snippet, pulling in a steady stream of people searching for exactly the kind of help Jena provides. Across the site, 228 keyword positions are now tracked — every one of them earned through content, not paid placement.
The assessment form generates 70+ qualified leads a year. Not casual inquiries — people who've already described their situation in detail, which means Jena spends her intake time on people who are actually a fit.
Two years ago, Jena's practice was effectively invisible online. Today, organic search is her primary acquisition channel.
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