Covale Cellars

Covale Cellars is a boutique Washington winery producing small-lot wines from premium vineyards. They had no website and no online presence — no way to share their story, showcase their wines, or sell direct to customers.

The winery was launching their OrderPort ecommerce platform at the same time, so the website and shop needed to feel like one experience. I built the site around storytelling and conversion — a refined, modern design inspired by the winery's craftsmanship — and carried the same brand elements into the ecommerce platform so customers moving between the site and shop wouldn't feel a seam.

I started with brand discovery to understand the winery's voice and visual identity, then designed and built: a story-driven marketing site, seamless integration with the OrderPort shop using consistent brand language, mobile-optimized responsive design, an events page, and an optimized contact page.

SEO wasn't in scope as an ongoing service, but I built the site with best practices baked in — clean structure, proper metadata, fast load times — so it would be ready to compound organically over time without needing immediate investment in a content strategy.

This was a focused engagement: website, brand, and ecommerce coordination. The site needed to work as a standalone marketing tool that moved people from the story to the shop.

With no paid advertising, no blog, and no ongoing SEO, more than half the site's traffic comes from organic search — people finding the winery on their own through Google.

The site is doing what it was designed to do: hundreds of visitors have moved from the main site to the online shop, and over 100 people signed up for the newsletter — direct customer relationships the winery owns and can market to year-round. Traffic spikes 2–3x during the holiday gifting season, exactly when it matters most for a winery selling direct.