Covale Cellars

Covale Cellars produces small-lot wines from premium Washington vineyards — the kind of product that sells itself once people find it. The problem was that no one could find it. No website, no online presence, no way to share the story or sell direct to customers.

The winery was launching their OrderPort ecommerce platform at the same time as the site, which made the coordination question the central design problem. A customer moving from the marketing site to the shop couldn't feel a seam — different platforms, same brand, same experience.

That meant starting with brand discovery before touching any design. The visual identity had to hold up across both environments. Once that was established, the site was built around the job it needed to do: move people from the story to the shop.

Ongoing SEO wasn't in scope — no blog, no content strategy. But clean site architecture, proper metadata, and fast load times were built in from the start regardless. If the site was ever going to compound organically, it needed the right foundation whether or not there was an ongoing investment behind it.

This was a focused engagement: brand identity, marketing site, and ecommerce coordination. Defined scope, clear outcome.

More than half the site's traffic comes from organic search — no paid ads, no blog, no ongoing SEO investment. The foundation work is doing the job on its own.

780+ visitors have moved from the marketing site into the online shop. Over 100 signed up for the newsletter — direct customer relationships the winery owns and can market to year-round, independent of any platform or algorithm.

Traffic spikes 2–3x during the holiday gifting season. For a winery selling direct, that's the window that matters most — and the site is built to handle it.