Brand Identity

Your visual identity — logo, colors, typography, and the design language that makes your business look like your business. For most clients, this work happens inside a website project. The discovery session isn’t just about your site — it’s about understanding your brand well enough to build something that actually represents you.

Branding isn’t a separate line item you need to budget for before you can get a website. When we work together on a site, brand strategy is built into the process. If you’re a new business without an established identity, we develop it together during discovery. If you have existing brand elements, I’ll refine and extend them into a cohesive system that works across your site and marketing materials.

What you get: logo design or refinement, color palette and typography system, visual language that carries across your site, social, and print, and a brand guidelines document for consistent usage.

Who it’s for: business owners who know they need to look professional but aren’t sure where to start — or who have outgrown a DIY logo and need something that matches where their business is headed.

Most of my clients come in thinking “I need a website.” What they often realize through our process is that the brand work happening alongside the site is just as valuable. Getting both right at the same time is more efficient and more cohesive than doing them separately.