The challenge
When your work speaks for itself at every event, your materials need to keep up. Luis Garcia builds cocktail experiences for private events — elevated, handcrafted, the kind of thing people remember. But he had nothing to hand someone when they asked how to reach him. No logo, no visual identity, no brand system. Just a name.
The approach
Brand discovery before design — that's always the starting point, even on a focused engagement like this.
The insight that shaped everything came from one conversation. The coupe glass is Luis's favorite vessel — not just a tool, but a symbol of the timeless, considered approach he brings to his craft. That detail became the foundation. Not because it was a clever concept, but because it was true.
From there everything followed: a bespoke coupe glass icon that nods to classic mixology without feeling nostalgic. A color palette that evokes warmth and depth without being heavy. Typography and layout with enough personality to feel like Luis, enough restraint to feel like craft. Business cards that hold up whether handed over at a rooftop bar or during a private tasting.
The results
No traffic numbers here — this was a brand identity engagement, not a website build. What it produced is something harder to measure and more durable: a visual identity Luis reaches for with confidence at every event, because it actually represents the quality of what he does.
That's worth naming directly. Brand identity doesn't require a massive undertaking. A focused discovery conversation, one meaningful insight, and disciplined execution — that's the whole process. The coupe glass was always part of Luis's story. It just needed to be made visible.
Gallery
Want results like these?
Let's start with a conversation about your business and what you need.