140,000+
Search Impressions
across tracking period
80
Page 1 Rankings
search terms on Google's first page
100
Single Post Keywords
from one blog post about contact lenses
18 months
From Zero
to full brand, site, and SEO platform
The challenge
Dr. Jordan Jin took over Vision Care Center, a Bellevue optometry practice with 39 years of community trust behind it. The clinical reputation was strong, but the digital presence hadn't kept pace — no modern website, no way for new patients to find the practice online, and nothing that reflected the updated services and approach he was bringing in. He needed a digital presence that honored the practice's legacy while signaling that Vision Care Center was under new leadership and moving forward.
Healthcare also comes with constraints most web projects don't. HIPAA compliance and accessibility standards aren't optional — they shape decisions around analytics, form handling, and how content is structured. Building for the health industry means understanding those requirements from the start, not bolting them on after launch.
The approach
I started with brand discovery to define the visual identity from the ground up. The brand needed to balance clinical credibility with the warmth and approachability that makes patients feel comfortable choosing a new doctor — especially one taking over a practice they've trusted for decades.
From there, the strategy had two pillars: a well-organized service site that made it easy for patients to understand what the clinic offers — including the new services Dr. Jin was introducing like advanced dry eye treatments and ocular disease management — and a content strategy targeting the specific eye health questions people are already searching for.
What I built: custom brand identity — logo, color palette, typography, visual language. Service-organized site structure. Accessible, mobile-first responsive design. Doctor profile. Blog content strategy targeting high-intent product and condition queries. SEO foundation from day one.
The site launched as a complete platform with brand identity, service pages, doctor profile, patient portal integration, and the first wave of blog content. The ongoing partnership includes monthly SEO monitoring and content creation.
The results
18 months ago, this practice had no modern digital presence. Now the site has generated over 140,000 search impressions and ranks for 80 search terms on Google's first page.
The content strategy proved what a single well-targeted piece can do: one blog post about contact lenses ranks for 100 keywords on its own — capturing an entire topic cluster from a single article.
Organic traffic is growing month over month, with the practice now showing up for the kinds of searches that bring new patients through the door — exactly the visibility Dr. Jin needed as he builds on the practice's legacy with a new generation of patients.
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